You’ve heard it before: Stories make a good presentation great because they entertain, enlighten, and move people. They are memorable and people want to share them. Great stories are being retold again and again. A good story in presentations captures — and keeps — the attention of listeners. They want to know how the story unfolds. They want to know how it […]

The most important question to ask when you prepare your presentation is Who is my audience? If you don’t clearly understand what is important to your audience and why it is important to them, chances are that you will not get through to them. When you really know your target audience when presenting, you will demonstrate […]

At the SXSW Interactive tech conference, Tim Ferriss was asked “What books should I read to learn how to get good at public speaking?” In his typical way to cut right through the chase, he didn’t recommend any specific book, but rather outlined what he does to prepare for speaking engagements: Five Ferriss Tips to Make You Good at […]

This post is an excerpt from my book “Giving Memorable Product Demos”. Even though your demo is well rehearsed and you are confident your message is well crafted and in logical order, many things can still go wrong during a demo. Experienced demonstrators will have run into some challenges before, and therefore know how to work around them, so […]

Jonathan Altfeld is an internationally known trainer of communication skills. He recently released his latest creation, the 4-CD set “Creating the Automatic YES”. In this program, Jonathan teaches how to elicit and influence emotional states in elegant and natural ways. Although the program focuses on one-on-one communication, all of the skills and knowledge taught can be applied […]