Meet Claudio

If you want to learn more about me, you’re in the right place.

Read on to learn why I consider it my mission to help others present more effectively.

My Story

I have been presenting, pitching, and selling for almost my entire life.

My father was an importer of electronic novelty items including walkie-talkies, solar-powered calculators, and LED watches. As a child, I was eager to sell these products at school and in our neighborhood. That’s when I learned the power of persuasion and a compelling product demo. This love for technology and interest in persuasion was the beginning of a life-long passion.

Demonstrating high tech has always been a great joy for me. I love the buzz of a trade show as much as the atmosphere in a meeting room, the butterfly inducing moments before a stage presentation, and the unpredictable nature of online presentations. I have worked as technology evangelist for prominent companies, like NCR, AT&T, Symbol Technologies, and SanDisk. And in 2009, I co-wrote the book Giving Memorable Product Demos with Nathan Gold.

Throughout my career, my technical focus remained on mobile computing. I was considered an industry expert and therefore a frequent presenter at large industry events and a sought-after speaker and subject matter expert on “bleeding edge” technologies and how to market them.

Having conducted business on all continents, I have demonstrated products at over one hundred trade shows and industry events around the globe. Born and raised in Switzerland, I moved to the United States in my early 20s. After almost two decades, I moved to Thailand, which further increased my understanding and sensitivity of different cultures, beliefs, and ideas.

In my spare time, I enjoy being behind the viewfinder of my camera – or simply hanging out with friends, enjoying good food, drink, and conversation.

You can also find me on LinkedInTwitter, and Facebook.

I wish you all the best and many successful presentations and demos. If there is anything I can do to help, I’d love to hear from you.