Many experts agree: one of the best ways to capture the attention of your audience is by using props in presentations. Bill Gates released live mosquitoes in the auditorium when he talked about malaria in his famous TED Talk. And boy, did he get the attention of every single audience member! How to Use Props in Presentations […]
The Five Ingredients of a Good Story in Presentations
You’ve heard it before: Stories make a good presentation great because they entertain, enlighten, and move people. They are memorable and people want to share them. Great stories are being retold again and again. A good story in presentations captures — and keeps — the attention of listeners. They want to know how the story unfolds. They want to know how it […]
How To Start Any Successful Product Demo
At some point in your sales cycle, your prospect wants to see your product in action. This is a very critical step toward closing the sale, because a product demo can make or break a deal. But how should you start your demo? Too often, a sales engineer just jumps into the water with both feet. Wouldn’t […]
Keep Your Presentation Short – Your Audience will Thank You
Winston Churchill humorously said: “A good speech should be like a woman’s skirt: long enough to cover the subject and short enough to create interest.” The former prime minister of the United Kingdom knew what he was talking about. Widely regarded as one of the greatest orators of the 20th century, he knew that long, rambling speeches will extend […]
Know Your Target Audience When Presenting
The most important question to ask when you prepare your presentation is Who is my audience? If you don’t clearly understand what is important to your audience and why it is important to them, chances are that you will not get through to them. When you really know your target audience when presenting, you will demonstrate […]
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