1. Hi Claudio, your post is short but concise and memorable. The way you write is probably just the you speak I believe. You keep it short and simple (KISS) am I right? What I’m trying to say is your post kept me engaged till the end 🙂 Thank you for sharing your masterful post writing.


    • Thank you for commenting, Dominic. Yes, I try to keep my communication short, simple, and to the point. I consider fluff, jargon, and extra words during a presentation are the best remedy for insomnia. 😉

  2. I totally agree with this.

    Although I consider myself somewhat educated i do admit I have a short attention span when it comes to certain things.

    If i see big paragraphs of small letters i simply will not read it. I do not have the patience no matter how interesting it might be!

    Great information thank you.


    • Thank you, Chris. Indeed, the same rule applies to written communication. Keep it short and simple. Dealing with so much information, who has the time to read through long paragraphs?

  3. Hi. Having wished the earth would open up and swallow me on many occasions at dull rambling presentations, I wholeheartedly agree! Your ‘Rule of Three’ is definitely an important one to follow.

  4. I learned the same thing in professional military education, where brevity is key. And of course their presentations started off with the same “attention getter” Churchill quote!
    Good succinct advice.

  5. hi Claudio!
    superb post! Effective and to the point 🙂 And I like that Winston Churchill’s quote! I have attended so many conferences and speeches during which the speaker just goes around in circles and does a very unnecessary long presentation. People do have a very short attention span even when writing notes. So the more concise the better

    • Thank you, Emily! There is some research that suggests that people’s attention span has come down to about 10 minutes. Anything longer than that and they will tune out.

      What I like about Churchill is that he could be very tough and humorous at the same time. Made for some great speeches.

  6. This is one of the things that I actually struggle during my presentations at work, which is keeping everything concise yet covers up everything. I studied in schools that favor excellence by giving specific information that I become too meticulous. It takes me a lot of practice for me to come up with concise reports, thanks for the post 🙂

    • Yes, it’s easy to get lost in details and too much specific information, especially when you are talking about something you know well and are passionate about. Good planning and some practice will help you to focus on the key elements, keeping your presentations short and to the point.

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