1. Thanks for the presentation and Demo tips. Important to have a hero, outcome, an obstacle, guide, and happy ending. What about the bad guy?

    • Yes, the bad guy is definitely an important part of a good story. Thanks for pointing that out, Tony.

      When I help clients with their business presentations, I prefer the term obstacle. It encourages presenters to not think of the bad guy as a competitor or a person, but rather a problem in need of a solution.

  2. What a great article & insight, it has opened my mind up to how I approach my business in a whole new way, thanks so much.

    • Thanks much for your enthusiastic comment, Jason…and happy storytelling in your pitches. Let me know how things go once you incorporated a compelling story into your sales message.

  3. I have to say I very much enjoyed your post on adding a story into your presentation. I never thought about it the way you explain each ingredient: A hero, a desired outcome, an obstacle, a guide, and a Happy ending. You did a very good job in explain what each ingredient meant also. I now have a much better understanding of how I should present a story to help in my business. Thank you so much.

    • Thank you very much for your kind words, Lureita. Let me know how things go after you incorporated a compelling story into your sales message. And if you ever have any questions, you know where to find me.

  4. Claudio,
    Very good information on the five ingredients of a good story. As a presenter in the past, keeping the attention of your audience is the most important part. This will help even if you are not making a presentation to a large group.

  5. Very well told info Claudio! I love how you compared our story in how businesses and guiding customers are evolved in comparison with building a story in a movie. Very good guide by you! It really isn’t about how a business becomes great. It is about how to guide a customer from ordinary to extrodinary! Good post!…:)

  6. Clear and to the point. I think you did a great job connecting the framework of a good story to a business presentation, making it very easy to remember. I’m going to try this out. Thanks!

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