Nathan Gold and I have co-authored the book Giving Memorable Product Demos, which will be available in print shortly. The first review is in and it’s flattering. Here is what Jim Forbes, Executive Producer of the DEMO Conference, said:
“Giving Memorable Product Demonstrations”,a new book penned by Nathan Gold and Claudio Sennhauser, provides the basics of how to quickly and effectively pitch any business or technology.
Open this book and you’ll find that it’s much more than a primer for young entrepreneurs. It starts out with a simple idea: inventory and critique your presentation skills using a video camera in one continuous take. From that point on, Gold and Sennhauser show entrepreneurs and other presenters how to build and deliver effective live product demonstrations using basic and proven techniques.
This book is a valuable resource to anyone who needs to deliver an effective memorable presentation that can be used for numerous categories of audiences.—Jim Forbes 06/15/2009
And here is some more Praise for Giving Memorable Product Demos.