Hello! I’m Claudio and I have been presenting, pitching, and selling products for almost my entire life.
I am the co-author of Giving Memorable Product Demos, published in June, 2009. Demonstrating high tech has always been my passion. I love the buzz of a trade show as much as the atmosphere in a meeting room, the butterfly inducing moments before a stage presentation, and the unpredictable nature of online presentations. I have worked for prominent technology companies, like AT&T, NCR, SanDisk, and Symbol Technologies.
I grew up in a village outside of Zurich, Switzerland. My father was an entrepreneur who imported electronic novelty items: transistor radios, calculators, and LED watches (yep, now I’m dating myself). As a child, I learned to love these gadgets. I enjoyed taking them apart and learning how they worked, just to come up with benefits potential users may have. I soon started selling these novelty items in school and quickly learned the power of a compelling product demo. This love for technology and interest in persuasion was the beginning of a life-long passion.
Throughout my career, my technical focus remained on mobile computing, and I was considered an industry expert in this increasingly popular part of the market. Because of this position, I was a frequent presenter at large industry events and a sought-after speaker and subject matter expert on “bleeding edge” technologies marketing.
I have conducted business on all continents and have demonstrated products at more than a hundred trade shows and industry events. Living in the United States, and now Thailand, has added to my understanding and sensitivity of other people’s cultures, beliefs, and ideas.
In my spare time, I enjoy being behind the viewfinder of my camera – or simply hanging out with friends, enjoying good food, drink, and conversation.
I wish you all the best and many successful presentations and demos. If there is anything I can do to help, I’d love to hear from you.