The Five Ingredients of a Good Story in Presentations

Great stories are being retold over and over again. They usually follow 5

You’ve heard it before: Stories make a good presentation great because they entertain, enlighten, and move people. They are memorable and people want to share them. Great stories are being retold again and again. A good story in presentations captures — and keeps — the attention of listeners. They want to know how the story unfolds. They want to know how it […]

How To Start Any Successful Product Demo

Start Your Successful Product Demo on the Right Foot

At some point in your sales cycle, your prospect wants to see your product in action. This is a very critical step toward closing the sale, because a product demo can make or break a deal. But how should you start your demo? Too often, a sales engineer just jumps into the water with both feet. Wouldn’t […]

Keep Your Presentation Short – Your Audience will Thank You

Winston Churchill knew how to keep a presentation short

Winston Churchill humorously said: “A good speech should be like a woman’s skirt: long enough to cover the subject and short enough to create interest.” The former prime minister of the United Kingdom knew what he was talking about. Widely regarded as one of the greatest orators of the 20th century, he knew that long, rambling speeches will extend […]

Know Your Target Audience When Presenting

Multi Ethnic Team During Meeting by Ambro

The most important question to ask when you prepare your presentation is Who is my audience? If you don’t clearly understand what is important to your audience and why it is important to them, chances are that you will not get through to them. When you really know your target audience when presenting, you will demonstrate […]